Insights

Which Friction Pattern Fits Your Team?

A real-world guide to spotting
the friction before it stalls
your growth.

These are the seven profiles I see most often inside scaling startups.

If any of them sound familiar — you're not broken. You're just growing.

the scaling startup hitting friction

What worked at 5 people is breaking at 25.
You’re growing fast — but ops are falling behind.

Learn more

the rebounder

You’ve survived a shakeup — now what?
The mission is still alive, but structure is missing.

Learn more

These profiles aren’t diagnoses — they’re starting points.

Most teams experience more than one.

The goal isn’t to “fix” everything — You just need to know which one is costing you the most momentum.

Curious which profile fits your company?

‍Let’s talk.
‍

Insights

Which Friction Pattern Fits Your Team?

A real-world guide to spotting
the friction before it stalls
your growth.

The Bottlenecked Founder

You’re the default for every decision.

Even with a team, nothing moves unless you push it.

The Reluctant Delegator

You have a team — but still carry the weight.

Delegation happens late, slow, or not at all.

The Comms firefighter

You’re stuck in messaging triage.

No one owns comms — and it’s starting to show.

The alignment-Starved team

Everyone’s busy — but pulling in different directions.
Strategy exists, but execution is scattered.

the chaos operator

Everything’s reactive, urgent, and last-minute.
Work is happening — but momentum isn’t.

the scaling startup hitting friction

What worked at 5 people is breaking at 25.
You’re growing fast — but ops are falling behind.

the rebounder

You’ve survived a shakeup — now what?
The mission is still alive, but structure is missing.

Insights

Which Friction Pattern Fits Your Team?

A real-world guide to spottingthe friction before it stalls your growth.

The Bottlenecked Founder

You’re the default for every decision. Even with a team, nothing moves unless you push it.

The Reluctant Delegator

You have a team — but still carry the weight.Delegation happens late, slow, or not at all.

The Comms firefighter

You’re stuck in messaging triage.No one owns comms — and it’s starting to show.

The alignment-Starved team

Everyone’s busy — but pulling in different directions.Strategy exists, but execution is scattered.

the chaos operator

Everything’s reactive, urgent, and last-minute.Work is happening — but momentum isn’t.

the scaling startup hitting friction

What worked at 5 people is breaking at 25.You’re growing fast — but ops are falling behind.

the rebounder

You’ve survived a shakeup — now what?The mission is still alive, but structure is missing.

A real-world guide to spotting
the friction before it stalls
your growth.

You’re the default for every decision.

Even with a team, nothing moves unless you push it.

You have a team — but still carry the weight.

Delegation happens late, slow, or not at all.

You’re stuck in messaging triage.

No one owns comms — and it’s starting to show.

Everyone’s busy — but pulling in different directions.
Strategy exists, but execution is scattered.

Everything’s reactive, urgent, and last-minute.
Work is happening — but momentum isn’t.

What worked at 5 people is breaking at 25.
You’re growing fast — but ops are falling behind.

You’ve survived a shakeup — now what?
The mission is still alive, but structure is missing.