Insights

Do I Need a CoS
or a COO?

A real-world guide to spotting
the friction before it stalls
your growth.


You don’t always need a full-time exec.

Sometimes you just need structured support that doesn’t add hierarchy.

When a CoS makes sense:

  • You’re scaling fast and need help behind the scenes.

  • The founder is overloaded but not ready to hire execs.

  • You need execution support, not more hierarchy.

When a COO makes sense:

  • The org is 50+ and needs a strong ops leader.

  • You’re ready to scale org-wide systems and finance.

  • The founder is ready to step back from day-to-day entirely.

Still not sure?

Let's talk through what would actually move the needle for your team.

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