INSIGHTS

What a Chief of Staff is Not.

What the role actually is — and the misreads that keep teams from using it.

Not your admin. Not your task robot. Not your shadow CEO.

A Chief of Staff isn’t a glorified EA, a fixer for one-off chaos, or someone who magically “just knows what you want.” (I wish I were a mind-reader — it’d make the job easier. That said, I’ve gotten pretty close.)

A good CoS is a strategic force multiplier — embedded behind the scenes to stabilize execution, align leadership, and protect your time for what only you can do.

How it gets misread
  • Assuming it’s only for big orgs with deep org charts
  • Hiring someone very junior and expecting magic
  • Expecting ops excellence without giving visibility
The worst misread

Treating it as a “nice to have.”

When you actually need it

Most fast-moving teams need this role long before they think they do — especially when:

You’re still the default for everything
Strategy’s set, but execution keeps slipping
Investor prep, team alignment, board meetings, and ops all compete for your time

This role isn’t extra overhead.

It’s what clears the bottleneck.

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