about

Hello! My name is Fitzalan Loftis Crowe (hence Crowloft). Loftis was my maternal grandmother’s maiden name and I love carrying her spirit with me through life. She was the first woman in my family to go to college and I loved hearing her stories of working at an Officers’ Club during the war. I learned the art of telling a great story through her and I’m proud to bring her strength, integrity, and tenacity through life.

My career started out in the traditional sense (earned a master’s degree and went to work in Washington, DC for a non-profit and then a government contractor) before knowing clearly that I wanted to tell more dynamic stories. This lead me to professional sports and for the past decade, I've served as a media and communications consultant for a variety of clients, brands, and organizations. Connecting words, stories, and people altogether are my passion.

I was born and raised in the United States (Virginia + Connecticut) and now split time between St. Augustine, Florida (USA) and Gent, Belgium.

Over the years I've worn many hats from traditional PR functions all the way through speechwriter, sponsor liaison, marketing consultant, video producer, translator, negotiator, social media manager, and occasional taxi driver. I believe to thrive, you must function outside the standard scope of work.

Prior to COVID-19, I spent 200+ days a year traveling globally for clients. My love for flying, airplanes, airports and any adventure that comes with exploring new cultures, cuisines, and languages only increases with time! I am a native English speaker, know passable Dutch, and have a master's degree from Virginia Tech.

I excel when my project excels. I like to think outside the box and approach projects creatively without looking to other teams or industry brands for inspiration. My work is fresh, it's new, and it's different. And ultimately, I love a good challenge!

My passion is helping companies cultivate their distinct voice and brand. I enjoy creating customized strategic communications plans for businesses and events that focus on their unique stories and passions with the goals of increasing media exposure, reaching a broader audience, and refining a brand’s overall image.